The British Grand Prix took place recently at Silverstone, attracting a record-breaking number of spectators and delivering an exceptional event both on and off the track. uTrack is proud to have contributed to the smooth transport operations that helped make this possible.
Our engagement with Silverstone began in March, when we were approached to explore how real-time vehicle tracking could enhance transport operations during large-scale events.
In May, we successfully completed a pilot during the MotoGP at Silverstone, using our Origin platform to track bus movements across the site. The insights gained from that pilot provided valuable groundwork for the British Grand Prix in July.
A Record-Breaking Grand Prix
The 2025 British Grand Prix welcomed an unprecedented 500,000 fans over four days, making it the sport’s second-largest weekend attendance on record. Managing transport for an event of this magnitude presented significant logistical challenges, but strong collaboration delivered positive outcomes. Matthew Holland, Operational & Strategic Planning Consultant for Tracsis Events, said:
“The introduction of uTrack to the Shuttle Bus Operations at Silverstone supporting the Formula1 British Grand Prix has been a game changer for both fleet and network management, giving us access to centralised real time information and enabling us to make informed decisions that directly enhance the Passenger Experience in getting to and from the event.
The growth of this operation YOY has seen a Sunday increase in patronage to 50,000 passengers and 600 vehicles delivering this operation, with more than 250,000 single bus trips over the course of the four-day event.
I look forward to working with the uTrack team again in 2026 and for many more years into the future as this operation continues to evolve and expand. Anyone who operates a temporary bus or coach fleet of any size needs this product in their lives.”
The Role of Origin
uTrack’s Origin platform played a key role in supporting event operations. By providing real-time visibility of vehicle locations and movements, Origin enabled event teams to:
- Monitor live traffic conditions and adjust plans dynamically.
- Respond quickly to any emerging operational issues.
- Enhance communication with passengers through accurate, real-time tracking information.
Although large events naturally bring operational challenges, the collective effort and strong partnerships ensured a successful outcome at this year’s Grand Prix.
Planning for next year’s event is already underway. One area under discussion is integrating Origin into the Unity app, which would allow on-the-ground staff to manage tracking and dispatch directly from mobile devices, creating new opportunities for real-time operational efficiency.
uTrack is proud to have supported Silverstone in delivering a successful British Grand Prix and looks forward to continuing this partnership in the future.
Origin
Making operational excellence the standard across the transport industry.
Written by Yvonne Skalban – Customer Success Manager
